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Small Staff Association SuperHero Series: Workshop 1 Speakers

At Events by Design, we collaborate with seasoned professionals across various industries  to offer  clients a full spectrum of services to meet their needs.  For the Small Staff Association Superheroes Workshop, we have partnered with experts in areas including but not limited to HR, Marketing, Technology and Event Management.


Shira Harrington, Purposeful Hire, Inc.
Connect with Shira

Since 1994, Shira Harrington has helped foster highly engaged workforces in Washington, DC area associations. Her company, Purposeful Hire, Inc. focuses on executive recruiting, interview training, career consulting  and generational diversity training. She is passionate about bridging the perceived gaps between the generations and preparing executives for the coming labor shortage. Having been an active volunteer leader in ASAE, the HR Leadership Forum and the DC chapter of SHRM, she currently facilitates a bi-monthly roundtable for small staff executives entitled SAFE (Small Association Forum for Executives) sponsored by ASAE.

David Kushner, CAE, Kushner Companies
Connect with David

David Kushner, CAE, is the founder of The Kushner Companies, LLC, where he serves as a strategic consultant and advisor for nonprofit organizations specializing in governance and operational matters, staffing capacity analysis, strategic planning, re-structuring, and board and committee orientation programs.

He has served as the CEO or executive staff of nonprofit organizations for more than thirty years and as a consultant for thirteen years. David is a trained speaker, facilitator and seminar presenter.

Elizabeth Engel, CAE, Spark Consulting, LLC
Connect with Elizabeth

Elizabeth Weaver Engel has 15 years’ experience in association management. Although her primary focus has been in membership, marketing, and communications, her experience has been wide-ranging, including corporate sponsorship and fundraising, technology planning and implementation, social media and Internet strategy, budgeting, volunteer management, publications, and governance. Prior to launching Spark, Elizabeth consulted in online campaigns and marketing and Internet and social media strategy for Beaconfire Consulting, and in a wide range of subject areas in association management in the not-for-profit consulting practice at RSM McGladrey, Inc. She also served associations directly in a variety of positions, including Director of Member Services and IT, Vice President of Marketing, and Acting CEO.

Spark is a boutique consulting firm that provides strategic membership and marketing consulting for associations that have the willingness and capacity at both the staff and board levels to ask themselves tough questions and take some risks in service of reaching for big goals. Forget settling for incremental growth by making minor changes to what you’re doing – we’re going to uncover and solve the root problems that are holding your association back!

Vinnu Kudva, Events by Design
Connect with Vinnu

Vinodhini (Vinnu) Kudva is a senior level executive who has planned and marketed a multitude of cultural and corporate events. Vinnu has developed marketing programs that create brand awareness and drive traffic and sales.  Her programs have ranged from brand advertising to sampling programs to public awareness programs.  Her previous employers include British Standards Institute, Washington, DC’s historic Union Station, The Mills Corporation, Davis Memorial Goodwill Industries and Ruder Finn.

Events by Design (EBD) is a full-service event management and marketing company dedicated to meeting your needs. At Events by Design, we handle all your event details including strategy, marketing, exhibitor/sponsorship sales, registration, and event design.  We have the experience, skills, and vendor relationships to deliver quality events that will impress you as well as your clients and attendees. Our portfolio includes tradeshows, conferences, meetings, promotional marketing events, and large non-profit and private galas.

Laura Skoff, CAE, Team Dynamics, LLC
Connect with Laura

Laura Skoff, CAE is president of Team Dynamics, LLC, and a Chief Operating Officer by training.  She was COO for Coulter Companies, an association management company in the Washington, DC area, as well as for stand-alone non-profit organizations.  Skoff has served as Executive Director for several associations, been a speaker on virtual operations and is aggressively exploring how “managed services” models can help associations.

Team Dynamics, LLC is a professional services firm that specializes in providing consulting and management services to virtual nonprofits and to those transitioning from brick and mortar to a virtual platform.  TD is committed to enhancing functionality by leveraging technology and optimizing personnel.  As a virtual organization from its inception, Team Dynamics, LLC is committed to helping associations reduce their carbon footprint.

Eric Davis, Marketing & Technology Consultant
Connect with Eric

With over seven years of experience working with associations, Eric has been privy to helping them grow in a variety of ways, from development of membership campaigns and rebranding major associations to association website design and development and database implementation. His experience allows him to speak to the needs of association staff and eliminate the confusion of how technology works.

Eileen Johnson, Whiteford, Taylor & Preston, LLP
Connect with Eileen

Eileen Johnson’s law practice is focused on the needs of nonprofit organizations.  With nearly 20 years of in-house experience at a national nonprofit organization and 6 years advising a variety of nonprofit and association clients, she understands the perspectives of association staff and boards.  Eileen is the Past Chair of ASAE’s Legal Section Council and a co-chair of her firm’s nonprofit practice group.

With over 160 attorneys, Whiteford, Taylor & Preston is one of the region’s largest law firms, serving clients throughout the nation as well as national companies and law firms seeking representation in the mid-Atlantic area.  WTP’s Nonprofit Organizations & Associations practice group has 10 attorneys dedicated to serving the legal needs of nonprofit organizations and professional and trade associations.

Rich Sheehe, The Sheehe Group
Connect with Rich

Richard has spent more than two decades in communications, achieving national honors for journalism (AP, RTNDA, NAB) and for public affairs (CASE and Mercury Awards). A former national correspondent and news anchor for the NBC and CBS radio networks and contributing writer for The New York Times and Associated Press, he has worked in public affairs since 1998, including ten years at George Washington University as a spokesman, professor and assistant vice president. He specializes in the technology, non-profit/association and healthcare sectors.

The Sheehe Group was founded in 2009 to help clients with both internal and external communications, including high quality writing, strategic planning, and staff training in communications and writing skills.  Clients range from government agencies and major associations to startups and small businesses.

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